Introduction
This Privacy Policy (“Policy”) explains how PureWager Group, LLC and its affiliates and subsidiaries (collectively referred to as “PureWager Group,” “We,” “Our,” or “Us”) collect, use, share, and safeguard personal information in connection with Your access to and use of:
PureWager Group-operated gaming websites and mobile gaming applications, including all related features, functionalities, browser extensions, and services (collectively, Our United States “Gaming Operations”); and
Any other websites or mobile applications operated by PureWager Group that provide a link to this Policy, including all related features, functionalities, extensions, and services (collectively, Our “Online Offerings”).
This Policy also applies to any personal information We collect or receive in connection with Your interactions with Us outside of Our Online Offerings, such as when You contact Us or engage with other services that We provide (collectively with Our Online Offerings, the “Services”).
You may access the Services through a computer, mobile device, or other electronic means. This Policy applies regardless of how You access the Services.
If additional or different privacy terms are provided at the time of data collection (for example, in a notice or form), those terms will apply to the extent of that collection and use.
Please review this Policy carefully. If You do not agree with the practices described herein, please do not use the Services, provide Us with Your personal information, or permit others to share it with Us.
By using the Services or otherwise providing Your information, You acknowledge and consent to the collection, use, and disclosure of Your personal information as outlined in this Policy.
Except as otherwise noted, this Policy does not apply to:
Websites or services operated by PureWager Group International (“PureWager”)
How We handle personal information of employees or job applicants
Information regarding job applicants and employees is available through separate privacy notices.
1. GENERAL INFORMATION
When We refer to “Personal Information”, We mean information that:
Identifies
Relates to
Describes
Is reasonably capable of being associated with
Could reasonably be linked (directly or indirectly)
to a specific individual.
Personal Information does not include:
Publicly available government record data
Information that has been deidentified or aggregated so it cannot identify an individual (“Deidentified Data”)
PureWager Group commits to maintaining Deidentified Data in its deidentified state and will not attempt to reidentify it except when necessary to verify legal compliance of the deidentification process.
Why We Collect Personal Information
PureWager Group collects Personal Information primarily to:
Provide and improve the Services
Operate Our business
Communicate with You
Ensure the Services are secure and functional
Categories of Personal Information We May Collect
These categories may include:
Identifiers
Examples include:
Real name
Alias
Signature
Postal address
Online identifier
IP address
Phone number
Email address
Account name
Social Security number
Driver’s license or ID number
Passport number
Other similar identifiers
Legally Protected Characteristics
Examples include:
Gender identity
Gender expression
Age
Commercial Information
Examples include:
Wager records
Loyalty point redemptions
Promotional participation
Financial transaction data
Payment information
Transaction history
Biometric Information
Biological or behavioral characteristics used to verify identity.
Internet / Electronic Network Activity
Examples include:
Browsing history
Search history
Device type
Browser information
Clicked links
Pages viewed
Feature usage
Access timestamps
Geolocation Data
Information identifying the physical location of a user or device.
Audio, Visual, or Electronic Information
Examples include:
Recorded customer service calls
CCTV footage at retail locations
Professional / Employment Information
Collected for regulatory or compliance purposes.
Education Information
Non-public personally identifiable education information under FERPA.
Inferences
Profiles created to reflect:
Preferences
Characteristics
Behaviors
Attitudes
Sources of Personal Information
Personal Information may be collected from:
1. Directly From You
Examples include when You:
Register an account
Deposit or withdraw funds
Participate in promotions
Contact customer support
Engage in gameplay or wagering
2. Automatically Through the Services
Collected via:
Cookies
Log files
Analytics tools
Tracking technologies
Examples include:
IP address
Device type
Browser settings
Location data
Platform activity
3. Third Parties
Examples include:
Service providers
Marketing partners
Regulatory agencies
Identity verification providers
Business or Commercial Purposes for Collecting Personal Information
We may collect Personal Information to:
Assess and improve Services
Create and update accounts
Detect security incidents
Ensure fairness and safety of the Services
Conduct statistical studies
Perform market research and analytics
Meet legal and regulatory obligations
Conduct background checks
Predict preferences and future gaming behavior
Process financial transactions
Protect rights and property
Provide promotions and offers
Provide the Services
Respond to inquiries
Conduct responsible gambling assessments
Track platform usage
Determine eligibility for offers
Third Parties With Whom Personal Information May Be Disclosed
Personal Information may be shared with:
Credit reporting agencies
Data analytics providers
Digital advertising providers
Government agencies
Internet service providers
Operating system and platform providers
PureWager Group affiliates
Business partners
Third-party service providers
2. INFORMATION WE MAY COLLECT
This section explains how Personal Information is collected in different areas of the Services.
Sensitive Personal Information will only be used or disclosed for the purposes described in this Policy.
A. Personal Information Provided Directly
To use Gaming Operations, You must create a Wagering Account.
Information collected during registration may include:
Name
Postal address
Email address
Date of birth
Phone number
Social Security number (full or partial)
Government-issued identification
Examples include:
Driver’s license
State ID
Passport
Additional information may be requested for:
Identity verification
Withdrawal processing
Account updates
Customer service calls may be recorded for quality and compliance purposes.
Failure to provide required information may limit access to certain Services.
B. Gaming and Transaction Information
When using the Services, we may collect:
Wager history
Geolocation data
Rewards activity
Deposit and withdrawal records
Payment information
Account activity
C. Tracking Technologies and Device Information
PureWager Group and its service providers may use:
Cookies
Web beacons
Tracking pixels
Analytics tools
Information collected may include:
IP address
Device type
Browser and operating system
MAC address
Session times
Pages viewed
Mobile number
Device motion and battery information
Third-party services such as Google Analytics may also collect anonymized usage data.
Users may manage cookies through browser settings.
Additional cookie information:
www.allaboutcookies.org
D. Geolocation Information
Precise location sharing is required by law for wagering services.
Location may be determined through:
IP address
Wi-Fi positioning
GPS coordinates
Device identifiers
If geolocation is disabled:
Wagers cannot be placed
Real-money gaming access will be restricted
E. Affiliate Information
PureWager Group may collect information from PureWager Affiliates and partners regarding:
Loyalty program activity
Hotel stays
Casino play
Rewards program interactions
This information helps:
Fulfill service requests
Provide offers
Maintain regulatory compliance
F. Information From Other Sources
We may receive Personal Information from:
Identity verification services
Fraud prevention providers
Financial institutions
Government databases
Business partners
Referral programs
Social media platforms
Corporate acquisitions or mergers
Information obtained from social media is governed by the privacy policies of those platforms.
3. HOW WE USE THE INFORMATION WE COLLECT
Marketing Purposes
PureWager Group may use Personal Information to:
Notify You of promotions and offers
Send push notifications
Send emails or SMS messages
Personalize advertising
Predict gaming or spending preferences
Users may opt out using the Opt-Out methods described later in this Policy.
To stop SMS marketing, reply STOP to any marketing text.
Transactional messages related to security or account updates may still be sent.
Non-Marketing Purposes
Information may also be used to:
Verify identity and eligibility
Provide and improve Services
Send account notifications
Monitor gaming activity
Investigate suspicious behavior
Conduct analytics and research
Process payments and withdrawals
Comply with legal and regulatory requirements
Prevent fraud and security incidents
Support responsible gambling programs
Respond to customer inquiries
Protect PureWager Group and its partners from legal claims
Cooperate with law enforcement
4. HOW WE DISCLOSE INFORMATION
A. Disclosure to Affiliates
Information may be shared with PureWager to:
Manage the PureWager Loyalty Scheme
Create rewards profiles
Provide benefits and promotions
Conduct analytics and marketing
Information shared may include:
Wagering account balances
Wager details
Account numbers
Player identification information
B. Disclosure to Business Partners
Information may be shared with partners where required for:
Market access agreements
Rewards fulfillment
Service integration
Compliance obligations
Example partner: Long Shot’s LLC
If referred through Long Shot’s LLC, gaming activity may be shared with that partner where permitted by law.
Service Providers and Third Parties
Third parties supporting operations may include:
Analytics providers
Marketing providers
Identity verification providers
Fraud detection services
Regulators and government agencies
Examples include:
Aristotle
Miracl
These services may analyze device and behavioral data for fraud detection.
Biometric verification may also be used with explicit consent.
C. Business Transactions
Personal Information may be transferred during:
Mergers
Acquisitions
Bankruptcy
Asset sales
D. Your Consent
Information may also be shared when You explicitly direct or authorize such disclosure.
5. RETENTION OF PERSONAL INFORMATION
Personal Information is retained based on:
The purpose of collection
Legal obligations
Regulatory requirements
Business operations
Wagering account information is retained while the account remains active and for required periods after closure.
Location data may be retained for up to 10 years where required by regulation.
When retention is no longer required, data will be:
Deleted
Anonymized
De-identified
6. YOUR RIGHTS AND CHOICES
Opt-Out of PureWager Group Marketing
You may opt out by:
Updating Communication Preferences in your account
Emailing: optout@purewagergroup.com
Clicking the unsubscribe link in marketing emails
Mailing a request to:
PureWager Group
Attn: Privacy Policy
1309 Coffeen Avenue, STE 1200
Sheridan, Wyoming 82801
Opt-Out of PureWager Marketing
Contact:
optout@purewagerresorts.com
or use the unsubscribe link in PureWager marketing emails.
Interest-Based Advertising
Users may manage advertising preferences through:
Cookie settings
Privacy settings
Device advertising controls
Account Closure
Accounts may be closed via:
Account settings
Customer service request
Certain data may be retained to comply with gaming regulations and tax laws.
Accessing Transaction History
Users can access:
Transaction history
Payment history
W-2G forms
Rewards activity
Responsible gaming limits
within Account Details.
7. DATA STORAGE AND SECURITY
Data may be stored on secure servers